With thousands of nonprofits competing for attention and donors, just having a fundraising page isn’t enough anymore. It has to be stellar. A great fundraising page should serve as a platform for all your fundraising efforts. To do this, it should have a strong call-to-action, great branding, incorporate videos, pictures, social media, and clear contact information.
Soko Marketing has perfected online fundraising for all types of charities and organizations. We put together a Soko Fundraising Package that will allow us to raise the maximum amount of donations for any organization. There is a science to getting real results and we have seen up to $100 for every $1 invested into the online fundraising campaign.
Soko Fundraising Package (Soko Marketing Gives You A Best In Class Fundraising Platform)
We take care of everything from the ground up and create / produce all the content needed for the fundraising campaign.
- Content Creation and Design (Video, Images, wording)
- Landing Page Creation
- Create All Social Media Pages Needed (Facebook, Twitter, Instagram, Pinterest, Google+, etc)
- Market to the target donors
- Website Development (SEO Ready, Responsive, Social Media Integration,
- Video Production
- Quality Content Writing and Call to Action Phrasing
- Data Capture and Management
Here are a few tips to help you with your online fundraising campaigns.
1. Strong Call-to-Action
A fundraising page is only as effective as its call to action. A call-to-action is where you will ask somebody to do something, volunteer, donate, sign a petition, subscribe. A good strong call to action motivates people to volunteer or donate. Your audience needs to care about what you are doing. You need to show your nonprofit's impact not just by showing how much money you have raised but also by showing the projects that the organization has worked on and how many people it has helped. The call to action should stand out and align with your mission statement.
2. Great Branding
As a study done at Harvard University’s Hauser Center for Nonprofit Organizations confirms, the role of the brand is becoming increasingly important for nonprofits. According to the study, “a brand is a psychological construct held in the minds of all those aware of the branded product, person, organization, or movement.” A brand is more than just your logo and color layout. The brand is your organization's credibility. The most successful fundraiser pages capitalize on this.
Your organization needs a logo and color scheme with a tagline. The logo layout and text should convey your organization's brand identity. With this you can convince your donors that the fundraising page they are viewing is credible and legitimate. It is very important that nonprofits understand the importance of creating a strong nonprofit brand and that will live within the mind of your audience.
3. Effective use of pictures and videos
Do you want to increase donations to your funding page? Start posting more videos and pictures. 38% of nonprofits plan to increase their content marketing budget over the next year according to Hubspot.Your fundraising page should include a video that reiterates your call to action. An inside glimpse of your nonprofit organization and showing the people and communities that have benefited from your work can be very effective.
4. Social Media tools
Social media platforms amplify your message. They also maximize the potential of your fundraising page. Sharing remarkable content along side your fundraising page link can have a positive impact on results. As much as 18% of donations are now referred from Facebook and studies have shown that a presence on social media can increase your fundraising by as much as 40%. So when you’re looking to create a great fundraising page make sure it’s compatible with these tools.
Social media platforms will boost your message. They also maximize the reach of your organization. Sharing quality content with your fundraising page link can have tremendous impact on results. Online donations are increasing every year. When a Facebook user posts about a cause for example, studies show that 68 percent of their network learn more about the organization and 39 percent will actually donate to the cause according to huffingtonpost.com.
5. Contact Information
Although you are funding raising online, it doesn’t mean that everyone will give to your page via internet. Be sure to include all your contact information on your fundraising page. Not only does it reassure your audience your page is legitimate; it also gives additional options to donate if someone is skeptical about online donations or may have questions.
12 things you should know about online fundrasing
Responsive design doubles giving on mobile devices.
Source: Artez Interactive
Fifty-five percent of those who engage with nonprofits via social media have been inspired to take further action.
Source: Waggener Edstrom
For every 1,000 fundraising emails sent a nonprofit raises $17.
Source: M+R and NTEN
Monthly donors give 42% more in one-year than one-time donors.
Source: Network for Good
The average nonprofit crowdfunding campaign raises $9,237.55.
Online giving grew 13.5% in 2013.
Ten percent of annual giving occurs on the last three days of the year.
Custom-branded donate pages nested inside a nonprofit’s website raise 6X more money.
Sixty-four percent of donations are made by women.
Source: Everyday Hero
Nonprofits share a daily average of 1.2 updates on Facebook and 5.3 tweets.
Source: M+R and NTEN
Nonprofits are experimenting with Instagram.