Ignore the Wall Street narrative. GoPro is far from dead and still innovating with its cameras.
The action camera — CEO Nick Woodman prefers "lifestyle" instead — company released a trio of solid products last year (Hero5 Black, Hero5 session, and Karma drone) with the sole goal of rejuvenating the brand and doubling down on its new mission to make video editing effortless for everyone.
At this year's Mountain Games in Vail, Colorado, GoPro gave a very select group of media a first look at its next game-changing product: the GoPro Fusion 360-degree camera.
GoPro's been talking about the vast potential of 360-degree cameras for years. In 2015, Woodman told me: "It's gonna happen. We're making spherical cameras."
That camera is the Fusion. First teased in April, the Fusion is the company's first consumer 360-degree camera. That's an important distinction from the GoPro Omni, a 360-degree/VR cube rig that holds six Hero4 Black cameras capable of capturing footage in 8K resolution, and costs a whopping $5,000.
Though I was able to touch the Fusion, GoPro is still withholding many key details for a later date. We don't know much of the specs or the price, but since it's aimed at the mass market, I'm hoping it's competitive to favorites like Samsung's $230 Gear 360 or Ricoh's $350 Theta. My guess is the Fusion will cost more than those two since it shoots higher resolution spherical videos.
Like the Omni, GoPro says the 360-degree videos captured by the Fusion's two spherical lenses are the equivalent of six GoPros cameras. No details on the field of view, but they're most likely fisheye.
This is the future of GoPro.
Image: raymond wong/mashable
360 videos are captured in 5.2K resolution at 30 frames per second. GoPro showed me the "Relive Reality" 360 video trailer with a Samsung Gear VR, which made the footage look even more impressive than it did on YouTube through a web browser.
Perhaps, the most extraordinary feature is the Fusion's stitching. GoPro says it'll share more